CHELSEA. In stylish Chelsea, the most stylish women, including lots of models, buy their slinky evening clothes from Amanda Wakely. Classic designer fashions have been available here for generations. Lots of sheer fabrics and beading distinguish the apparel, and elegant accessories add even more glitz. An ideal shop for special occasions such as weddings or formal parties. TUBE: South Kensington

BELGRAVIA. This is the top pick in London for fine cashmere. Though classics such as twin sets and turtlenecks are available and will always be popular, the store also stocks a wide range of cashmere looks, including tight-fitting skirts and dresses and elegant beaded tanks. Try the ultra-soft drawstring trousers and a cashmere tee, done up in every color you can image, and you may never want to wear anything else. TUBE: Knightsbridge

MAYFAIR. This famous maker of upscale plaid merchandise has recently updated its reputable but somewhat stuffy image. While classic blankets, raincoats, and umbrellas are still available, chic items such as sheath dresses, casual separates, high heels, and lingerie are all available in the traditional check motif or in solids and other fresh prints. Items are well made but expensive and run the gamut from wallets to luggage to the ultimate accessory: a plaid collar for your Burberry dog. TUBE: Oxford Circus

KNIGHTSBRIDGE. For women's wear with an Italian slant, this is the best stop. The Ferre line is tailored, elegant, and well-cut, and clothes have a sexy edge. Casual dresses and pants are available, but suits are what this label does best, and they're offered in various skirted or trousered variations. Classic clothes for more mature shoppers who still want to maintain a stylish edge ­ and who don't mind the high price tags. TUBE: Knightsbridge

KNIGHTSBRIDGE. Most of the newest up-and-coming designers display their cutting edge clothes in this bright, spacious store, but established favorites such as Helmut Lang and Martin Margiela are available, as well. The decor is minimalist, but the clothes run the gamut from simple to unabashedly feminine. The assortment has been so successful that the owners recently opened a new branch. Sofas offer places of rest for weary spouses or friends. TUBE: Covent Garden